№8 LYCHEE PEONY

Niche perfumery is an independent, fresh look at fragrances, an opportunity for self-expression both for the perfumer and for the people who will wear these perfumes. Amazing Aroma offers to dive into the world of special scents: unique, bold, and delicate.

Our range includes a large number of products for Her and Him, which can highlight different character traits and perfectly complement any look. Each bottle results from long searches, experiments, and a professional approach. Dive into this unique world and learn more about our products!

What is niche perfumery?

Niche perfumes are the youngest segment of the industry. The production of the first fragrances began in the late 1970s. These were brands like L’Artisan Parfumeur, Diptyque, and others, which opposed their products to the “mass” perfume collections of famous fashion houses. From the beginning, independent perfumers defined the main features of niche fragrances: an emphasis on independence, freedom of creativity, and experimental compositions.

It was believed that niche perfumes were more complex than “mass-market” scents. Therefore, to create them, a perfumer must be a confident professional and know the history of aromatic compositions, and have a refined taste. However, the results of such experiments were only sometimes understandable to the average consumer: independent perfumes were usually bought and worn by bohemians.

Over time, the revolutionary idea of niche perfumery became more moderate, and accessible to the mass audience. The geography of brands expanded, simpler compositions appeared, and a large number of connoisseurs understood and accepted independent perfumes. 50 years have passed, and niche perfumes are now a noticeable and important category of the market. So much so that famous “big brands” sometimes also launch limited niche fragrance lines dedicated to certain important events or world personalities.

Modern niche perfumery is a product that embodies the original idea and special views of the perfumer. At the same time, it is an accessible category of products, most compositions are created for daily wear. We at Amazing Aroma advocate exactly this approach: you can buy niche perfumes for any event, and in the scents, originality is combined with accessibility.

Niche perfumes from Ukrainian manufacturers: what do brands offer?

Although niche perfumery has become more “mass-market” over the years, the emphasis on originality and premium quality has remained unchanged. That’s why manufacturers of fragrances that create truly quality products use rare and expensive ingredients.

It is they, as well as unique recipes, that define the high status of the manufacturer and the value of the finished products. This, by the way, distinguishes niche perfumes from mass-market: if mass-market brands attract attention primarily by the design of the packaging and bottle, then for niche, the main thing is inside. And this is the most valuable, even if the scent is stored in a simple bottle.

Ukrainian perfume brands often use the following rare components:

• oud or agarwood – a rare fragrant dark resinous wood;
• ambergris – a hard, waxy substance that serves as a fragrance fixative;
• vetiver – essential oil obtained from the roots of the same-named grassy plant.

Most ingredients are natural, exotic, expensive, and even rare. Does this mean that niche perfumes are expensive? Not necessarily, because the pricing of fragrances is influenced by an important factor: independence.

Niche Ukrainian perfumery is about independent small brands. Amazing Aroma also grew from the idea of creating unique compositions. We purchase ingredients from reliable suppliers and create original recipes, but at the same time, we offer products at a moderate price.

Why? Because we do not require payment for the brand. The fact is that most luxury perfumes (including mass-market from fashion houses) contain a significant markup in the cost price. Essentially, it’s paying “for air”: just because you are buying a bottle with a world-famous surname on the label. Remove this factor, and the price of the finished product – even with premium components – will be accessible.

Modern niche perfumery: what do you need to know about fragrances?

Niche perfumes at this stage of development are scents with a minimalist composition. The concept of “trend” does not apply to the author’s perfumes, as the main role in creating recipes is played by the personality, talent, professionalism, and preferences of the perfumer. However, there is still a trend, which is compared to chef’s cuisine: a chef can create a masterful dish from three or four products. Ingredients in perfume may be a little more than three, but any simplicity should not be misleading: scents sound multifaceted and wonderfully realize the master’s embodied idea or mood.

Where to buy original perfumes in Ukraine?

The Amazing Aroma brand perfume store offers unique products created by our team. The assortment includes products that have already become classics for our fans, as well as new scents. Try accessible scents: unisex, women’s and men’s, everyday and special. High quality, affordable prices, unique compositions – all this you will find with us. We have made everything necessary so that the process of selection and ordering is as simple and pleasant as possible: we have detailed product descriptions, recommendations, and a clear buying algorithm.